Leading PPC Agency Melbourne sheds light on interdependence of PPC and SEO

What are Google Ads and how does it affect my website’s overall traffic?

‘Google Ads’ and its functioning explained by the PPC agency Melbourne

Before understanding how Google search ads function one must first understand how Google functions. People use Google to find answers. It all starts with a person and their thought. The thought prokes a question which they Google to search answers for. This provides you with an opportunity to present your company as a solution to their needs. Google rank websites based on google ranking factors or we can say based on the quality of the solution they are providing to a particular problem(keyword). The better the quality of the solution(content) the higher you rank organically. But Google provides with you another paid feature known as Google Ads. Google Ads allows you to rank on top of organic searches. You can customise the target or retarget audience based on their geography, time zone, device, age group and interest. These ads not only appear on the SERPs but, Google displays ads to people on different websites based on their search history. These ads are also highly tracable so you can also see how your ads are performing.

Google Ads work on the concept of ‘pay per click’ (PPC) or Cost per thousand (CPM):


PPC:

PPC is an online marketing method that allows you to place ads online strategically. Pay per click (PPC) means that you need to pay google for the ad only when someone clicks on your ad. 


CPC:

CPC (Cost per click) is the amount that the advertiser pays to Google when someone clicks on their ads. The cost varies from keyword to keyword


CPM:

CPM (cost per mille/thousand) is the amount that an advertiser agrees to pay for per thousand views on their graphic ads or videos 


How does the best PPC agency Melbourne help?

The keywords for Google ads are auctioned. The price of each keyword varies as per the demand. Quint Digital as the leading Google Adwords agency Melbourne, bids on your behalf to get you the best deal.


Quint Digital researches long-tail keywords for you focusing on the search intent. We make sure that these keywords are not too competitive and produce the best results. A bid is placed for that keyword and the next time someone searches for that keyword, your website comes on top.


The interdependence of PPC and SEO

Researches run by google have proved that PPC and SEO and run together. In fact, these two help each other grow. 


In several studies by Google, it was observed that the organic ranking of a website directly affects the number of clicks that PPC ads receive. The websites with the high organic rankings result on the same SERP as their PPC ads. This develops a sense of trust in the user and ultimately increases the website’s click-through rate (CTR).


However, in a different study, it was discovered that this relation works in reverse as well. i.e., PPC can also improve the organic ranking of a website by increasing click-through rates.


Quint Digital works PPC and SEO together to produce better search engine marketing results.


Broaden the funnel with the right digital marketing services

The funnel is an inverted funnel which graphically represents the traffic for that keyword search to the traffic that actually converted into your customer. In the middle of the funnel lies the traffic through Google keyword. Quint Digital’s PPC model focuses on retargeting marketing which brings in more traffic in the middle of the funnel. This increases the chances of selling the product or service offered since that customer was already interested. 


Skyrocket your sales through PPC with the help of leading Google Adwords agency Melbourne


Contact us Today!

Comments

  1. Digital Marketing2 September 2021 at 02:01

    Very detailed information about the SEO and PPC, keep sharing that sort of information, for more information . visit our site SEO Melbourne

    ReplyDelete

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