Leading PPC Agency Melbourne sheds light on interdependence of PPC and SEO
What are Google Ads and how does it affect my website’s overall traffic?
‘Google Ads’ and its functioning explained by the PPC agency Melbourne
How does the best PPC agency Melbourne help?
The keywords for Google ads are auctioned. The price of each keyword varies as per the demand. Quint Digital as the leading Google Adwords agency Melbourne, bids on your behalf to get you the best deal.
Quint Digital researches long-tail keywords for you focusing on the search intent. We make sure that these keywords are not too competitive and produce the best results. A bid is placed for that keyword and the next time someone searches for that keyword, your website comes on top.
The interdependence of PPC and SEO
Researches run by google have proved that PPC and SEO and run together. In fact, these two help each other grow.
In several studies by Google, it was observed that the organic ranking of a website directly affects the number of clicks that PPC ads receive. The websites with the high organic rankings result on the same SERP as their PPC ads. This develops a sense of trust in the user and ultimately increases the website’s click-through rate (CTR).
However, in a different study, it was discovered that this relation works in reverse as well. i.e., PPC can also improve the organic ranking of a website by increasing click-through rates.
Quint Digital works PPC and SEO together to produce better search engine marketing results.
Broaden the funnel with the right digital marketing services
The funnel is an inverted funnel which graphically represents the traffic for that keyword search to the traffic that actually converted into your customer. In the middle of the funnel lies the traffic through Google keyword. Quint Digital’s PPC model focuses on retargeting marketing which brings in more traffic in the middle of the funnel. This increases the chances of selling the product or service offered since that customer was already interested.
Skyrocket your sales through PPC with the help of leading Google Adwords agency Melbourne
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