Leading PPC Agency Melbourne sheds light on interdependence of PPC and SEO
What are Google Ads and how does it affect my website’s overall traffic? ‘Google Ads’ and its functioning explained by the PPC agency Melbourne Before understanding how Google search ads function one must first understand how Google functions. People use Google to find answers. It all starts with a person and their thought. The thought prokes a question which they Google to search answers for. This provides you with an opportunity to present your company as a solution to their needs. Google rank websites based on google ranking factors or we can say based on the quality of the solution they are providing to a particular problem(keyword). The better the quality of the solution(content) the higher you rank organically. But Google provides with you another paid feature known as Google Ads. Google Ads allows you to rank on top of organic searches. You can customise the target or retarget audience based on their geography, time zone, device, age group and interest. These ads not only app...